Ninety Minutes of Frame

Edition DDW


25 October


20:00 - 23:00


Strijp-T, TAB building
Achtseweg Zuid 151
Eindhoven, NL

Ninety Minutes of Frame

Dutch Design What?

While the design world convenes in Eindhoven for Dutch Design Week 2014, Frame is holding a special edition of Ninety Minutes of Frame. A line-up of speakers will assess the direction of Dutch Design by charting its path through the past, present and future. In a ceremony following the event, Robert Thiemann will announce the winner of the Frame Public Award – the public's favourite finalist of the Dutch Design Awards.



International spatial design magazine Frame takes centre stage with an engaging speaker series Ninety Minutes of Frame, a live version of the magazine.


Jeroen Junte

Design and Architecture Critic

Jeroen Junte is one of the Netherlands' leading authorities on design and architecture. As well as frequently contributing to Frame, Junte writes for other major publications such as de Volkskrant, Het Financieële Dagblad and Het Nieuwe Instituut's

Junte is also the editor of many books including Dutch Design in the 21st century and Dit is Design.


Liselore Frowijn
Fashion Designer

Amsterdam-based Liselore Frowijn graduated in 2013 from ArtEZ Institute of Arts Bachelor Fashion Design in Arnhem with her graduation project 'Afternoon of a Replicant'. The vibrant collection draws its energy from the colours and shapes found in Matisse's final work cut-outs. Hand painted and embroidered fabrics form full silhouetted women's suits with layered transparency, demonstrating the clash between sportswear and luxury.

Niels Hoebers

Niels Hoebers was born, raised and led a peaceful life as an electrician in the south Netherlands village of Horst. One day, Hoebers abruptly changed tracks to attend Design Academy Eindhoven for industrial design. After graduating cum-laude in 2010, he applied his new-found skills as a concept designer to tell stories with inanimate objects in stop motion animations.

Mark Woerde
Creative Director

Mark Woerde – co-founder of creative agency LEMZ, founder of and author of the bestselling book How Advertising Will Heal The World and Your Business – can now add another achievement to his resume. The creative director just won not one but two Dutch Design Awards, receiving the coveted 2014 Future Award as well as the Service & Systems Award for Sweetie, a virtual girl on a mission to end Webcam Child Sex Tourism by identifying predators. With the power of advertising as his guiding force, Woerde promotes peace and progress with his creative ad campaigns.

Johan Wagenaar
Visual Artist

Currently the artistic leader of Amsterdam's Het Instituut, Johan Wagenaar is also a visual artist, tutor at ArtEZ Institute of the Arts and finalist for the Frame Public Award in the Design Research category. Beginning as a research initiative to explore feelings of guilt, ONSbank – a collaborative project between No Academy and Het Instituut with Rabobank – emerged as a realised cooperative bank to help young people achieve their financial goals and eliminate debt. As Het Instituut's director, Wagenaar continues the organization's mission to bring together artists, designers and architects and apply their artistic talent towards social or spatial questions.

Robert Thiemann
Editor-in-Chief of Frame Magazine

For the DDW edition of Ninety Minutes of Frame, Robert Thiemann – co-founder and editor-in-chief of Frame – leads the night with his personal perspective on the direction of Dutch Design. At Frame magazine's helm since 1997, he is passionate about the editorial process – conception, in-depth content, graphic design, materialization – and continues to explore new and fresh directions.


20:00 - 21:00 Ninety Minutes of Frame: Dutch Design What?
Speakers include Liselore Frowijn, Niels Hoebers, Robert Thiemann, Johan Wagenaar and Mark Woerde.
21:00 - 21:30 Frame Public Award Ceremony
21:30 - 23:00 Party with Bites, Drinks and Music




The fifth Ninety Minutes of Frame
will take place on 18 December.


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All editions

All Ninety Minutes of Frame editions

DDW Edition

DDW Edition
Dutch Design What?

Edition #4

Edition #4
Let's Get Physical

Edition #3

Edition #3
Image Makers

Edition #2

Edition #2
All the Senses

Edition #1

Edition #1
Fashion on Stage